Usher’s merchandise collaboration with Rémy Martin and designer Jon Stan has been making its way across the country, which began July 15 in Las Vegas with stops in New York, Los Angeles, and culminating on Thursday in Chicago. The singer’s “4 On the Floor” pop-up series supports his “Life Is a Melody” campaign with the spirits brand, which includes roller skating events, music and a limited-edition collection of varsity jackets and caps.
“Teaming up with Rémy Martin and Jon Stan for this limited-edition collection has been an incredible journey of artistic exploration,” Usher said. “This collab is way beyond just fashion for me. With Jon’s unique style and Rémy Martin’s deep roots in the music scene, we’ve collaborated on a collection that blends the world of cognac and culture and celebrates our ‘4 On the Floor’ event series and the cities we have popped up in.”
There are 100 hats and 20 jackets made per city throughout the pop-up series, both pieces inspired by its respective stops in the Las Vegas, New York, Los Angeles and Chicago markets.
“When Usher gave me an opportunity to design, he actually wore one of my hats at first,” said Stan, whose caps from his namesake brand have been worn by the singer on-stage as well as worn courtside on NBA star Giannis Ugo Antetokounmpo.
The “4 On the Floor” collection incorporates custom chenille patches, including Stan’s signature cupid, the Rémy Martin centaur and Usher’s own logos.
“The dopest thing is that we do in each city is a different jacket, so we did Vegas, and we weren’t prepared for how many people went crazy for the jackets,” Stan recalled. “They bum-rushed and snatched the jackets. So, in New York, we had to get security — these were influencers and celebrities running and grabbing the jackets. That was iconic for me. It was people that I see on social media and celebrities that you know, so that was big.”
-
Usher at the Rémy Martin x Usher “4 On the Floor” Experience
Jon Stan jackets on display at the Rémy Martin x Usher “4 On the Floor” experience on July 15, 2023 in Las Vegas.
-
Usher at the Rémy Martin x Usher “4 On the Floor” Experience
Usher attends the Rémy Martin x Usher “4 On the Floor” experience on July 15, 2023 in Las Vegas.
-
Usher at the Rémy Martin x Usher “4 On the Floor” Experience
Usher attends the Rémy Martin x Usher “4 On the Floor” experience on July 15, 2023 in Las Vegas.
-
Jon Stan at the Rémy Martin x Usher “4 On the Floor” Experience
Jon Stan attends the Rémy Martin x Usher “4 On the Floor” experience on July 15, 2023 in Las Vegas.
-
Rémy Martin x Usher “4 On the Floor” Experience
Jon Stan jackets on display at the Rémy Martin x Usher “4 On the Floor” experience on July 15, 2023 in Las Vegas.
-
Rémy Martin x Usher “4 On the Floor” Experience
Jon Stan hats on display at the Rémy Martin x Usher “4 On the Floor” experience on July 15, 2023 in Las Vegas.
-
Rémy Martin x Usher “4 On the Floor” Experience
Jon Stan jackets on display at the Rémy Martin x Usher “4 On the Floor” experience on July 15, 2023 in Las Vegas.
-
Rémy Martin x Usher “4 On the Floor” Experience
The Rémy Martin x Usher “4 On the Floor” experience on July 15, 2023 in Las Vegas.
-
Evan Ross at Rémy Martin x Usher “4 On the Floor” Experience
Evan Ross attends the Rémy Martin x Usher “4 On the Floor” experience on July 15, 2023 in Las Vegas.
-
Evan Ross at Rémy Martin x Usher “4 On the Floor” Experience
Evan Ross attends the Rémy Martin x Usher “4 On the Floor” experience on July 15, 2023 in Las Vegas.