Cannes Lions

NOKIA 6120

EURO RSCG KLP, London / NOKIA / 2008

Film

Overview

Entries

Credits

Overview

Description

Nokia needed to produce a self executing presentation for their latest offering -the Nokia 6120- one that would standout and communicate the handsets key properties to time poor operators. We developed a colourful short film that dramatically catches attention and communicates the handset features in a quick, fun and quirky way. The film was then loaded onto the handset and distributed.

The Nokia 6120 became a hero product with all key operators across Europe. The film was so popular it was also used as part of a press pack, on operator store LCD screens and later for TVC and cinema in 5 European markets.

Similar Campaigns

12 items

Freeze

BETC, Paris

Freeze

2023, CISCO

(opens in a new tab)