Cannes Lions
EURO RSCG KLP, London / NOKIA / 2008
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Description
Nokia needed to produce a self executing presentation for their latest offering -the Nokia 6120- one that would standout and communicate the handsets key properties to time poor operators. We developed a colourful short film that dramatically catches attention and communicates the handset features in a quick, fun and quirky way. The film was then loaded onto the handset and distributed.
The Nokia 6120 became a hero product with all key operators across Europe. The film was so popular it was also used as part of a press pack, on operator store LCD screens and later for TVC and cinema in 5 European markets.
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